Social Media Management Tools

The Best Social media Crisis Management tools in 2024

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Zoho Social

provides a solid foundation for businesses looking to manage their social media efforts and navigate potential crises effectively.

Talkwalker

Provides an all-encompassing solution for brands looking to protect and manage their online presence.

OUR TOP PICK

Brandwatch

A worthy platform for listening to your consumers and bench-marking against your competitors.

Sprout Social

An all-in-one social media management platform unlocking the full potential of social media
Sendible review icon

Sendible

offers a powerful suite of tools for businesses and agencies by delivering a cohesive social media strategy and managing potential crises effectively.

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The digital age has transformed how quickly a brand’s reputation can be uplifted or undermined. 

With every tweet, share, and post carrying the potential to escalate into a crisis, the question has changed from if your brand will face a challenge, to when—and more importantly, how you will handle it.

Bringing us to the crucial role of social media crisis management tools. Digital lifelines that are not only about damage control; but also steer your brand through the choppy waters of online discourse.

Whether you’re a small local business or an established powerhouse, the right tools can empower you to monitor, manage, and mitigate crises efficiently, safeguarding your brand’s reputation.

Best Social Media Crisis Management Tools in 2024

Here’s a rundown of the best social media crisis management tools available this year, each offering unique features to help keep your brand’s reputation intact.

1

Brandwatch

Best For Social Listening and Competitor Analysis
brandwatch logo - Best Social Media Competitor Analysis Tools
Brandwatch - Best Social Media Competitor Analysis Tool

Pricing:

On Request

Free Demo

Available

Free Trial

None

A cutting-edge digital consumer intelligence platform that stands out in social media crisis management. With its powerful mix of advanced analytics, real-time monitoring, and data processing capabilities, Brandwatch offers brands the ability to scan the internet for mentions, trends, and sentiments related to their brand. This allows for immediate detection of potential crises or negative feedback before they escalate.

Key Features of Brandwatch:

Real-Time Monitoring: Brandwatch tracks mentions across social media platforms, blogs, forums, and news sites, providing instant alerts on potential issues.

Sentiment Analysis: It employs sophisticated algorithms to gauge the sentiment behind mentions, helping brands understand public perception and react accordingly.

Trend Detection: The tool identifies emerging trends and patterns in conversations, enabling brands to stay ahead of potential crises.

Data Visualization: Complex data is presented in an intuitive, visual format, making it easier to interpret and act upon quickly.

Why Brandwatch Shines:

Brandwatch excels in social media crisis management due to its comprehensive monitoring capabilities and analytical depth. By offering real-time insights and the ability to track brand sentiment across multiple channels, it empowers brands to swiftly identify and mitigate negative impacts. 

This proactive approach to crisis management not only protects a brand’s reputation but also provides valuable insights for strengthening future engagement strategies.


Pros

  • Comprehensive Brand Monitoring
  • Sophisticated Analytics Tools
  • Real-Time Alert System
  • Competitor Analysis Feature.
  • Easy to Customize Dashboards

Cons

  • Overwhelming for new users/small teams
  • Pricing not very straightforward
  • Expensive for Individuals and SME’s
Brandwatch - Best Social Media Competitor Analysis tool

BrandWatch

Free Demo Available

2

Talkwalker

Best For Brands and Agencies
talkwalker - Best Social Media Competitor Analysis Tool

Pricing:

On Request

Free Demo

Available

Free Trial

None

Talkwalker is a powerful social listening and analytics platform that excels in providing comprehensive insights for social media crisis management. By leveraging AI and machine learning, Talkwalker offers brands the ability to monitor, analyze, and respond to conversations across social media, news, blogs, and forums in real-time. 

This global coverage ensures that no mention goes unnoticed, enabling companies to proactively manage their online reputation.

Key Features of Talkwalker:

Real-Time Social Listening: Monitors discussions across the internet to catch emerging crises early.

Advanced Sentiment Analysis: Utilizes AI to understand the sentiment behind mentions, identifying potential threats or negative perceptions.

Image and Video Recognition: Goes beyond text to analyze images and videos for brand mentions, providing a more comprehensive monitoring scope.

Impactful Reporting: Delivers detailed reports and analytics that help measure the effectiveness of crisis response strategies and overall brand health.

Why Talkwalker Shines:

Talkwalker stands out for its advanced technology and broad coverage, allowing brands to stay one step ahead in managing their online reputation. Its ability to detect and analyze both text and visual content gives a more nuanced view of how a brand is perceived, enabling faster and more informed decision-making during a crisis.


Pros

  • Comprehensive monitoring capabilities
  • Advanced analytics and sentiment analysis
  • Visual recognition technology
  • User-friendly, customizable dashboards & reports

Cons

  • Steep learning curve
  • Pricing not very straightforward
  • Expensive for Individuals and SME’s
talkwalker - Best Social Media Competitor Analysis  tool

Talkwalker

Free Demo Available

3

Sprout Social

All-in-one Social Media Management Solution
Sprout social logo

Pricing:

Starts at $249/mo

Free Demo

Available

Free Trial

Available

Sprout Social is a comprehensive social media management platform that excels in facilitating effective communication between businesses and their audiences. 

With its robust suite of tools for publishing, analytics, engagement, and listening, Sprout Social enables brands to maintain a strong, proactive presence on social media. 

This platform is particularly adept at helping companies navigate and mitigate potential crises through its advanced monitoring and response capabilities.

Key Features of Sprout Social:

Smart Inbox: Consolidates messages from all social profiles into a single stream, ensuring no communication is missed.

Social Listening: Tracks brand mentions and relevant conversations across social platforms, providing insights into public sentiment.

Crisis Alerts: Customizable alerts notify teams of unusual spikes in activity or negative sentiment, enabling quick action.

Detailed Analytics: Offers comprehensive reporting on engagement metrics, campaign performance, and audience insights, facilitating informed decision-making.

Why Sprout Social Shines:

The Tool shines in social media crisis management due to its user-friendly interface and powerful listening and engagement tools. The platform’s Smart Inbox and customizable alerts ensure that brands can quickly identify and respond to potential crises, maintaining control over their narrative.

Additionally, its in-depth analytics allow for post-crisis analysis to improve future strategies.


Pros

  • Unified inbox
  • Advanced social listening tools
  • alerts for immediate crisis detection
  • Insightful post-crisis analysis

Cons

  • Expensive if you have a limited budget.
  • Learning Curve for full capabilities.
Sprout Social Icon

Sprout Social

30 days Free Trial

4

Zoho Social

Ideal for businesses and agencies
Zoho Social  - Best Social Media Management tools

Free Plan

Available

Free Demo

Available

Free Trial

15 Days Free Trial

Zoho Social stands out as a versatile social media management platform designed to cater to businesses of all sizes, from small enterprises to large corporations. 

It offers an array of tools aimed at simplifying social media marketing, including publishing, monitoring, collaborating, and analyzing social media activities. 

Its seamless integration with the broader Zoho ecosystem makes it a particularly attractive option for businesses already using other Zoho applications.

Key Features of Zoho Social:

Publishing Calendar: Schedule posts across multiple social networks from a single dashboard, ensuring consistent online presence.

Real-Time Monitoring: Keep track of what’s being said about your brand on social media with customizable monitoring columns.

Collaborative Workspaces: Allows teams to work together efficiently, making it easier to manage responses during a crisis.

Advanced Analytics: Provides in-depth insights into your social media performance, helping you understand the impact of your strategies.

Why Zoho Social Shines:

Zoho Social shines in social media crisis management due to its comprehensive monitoring capabilities and collaborative features. The platform enables real-time tracking of brand mentions and conversations, allowing for quick detection and response to potential crises. 

Its integration with Zoho CRM and other Zoho apps enhances its utility by enabling a more coordinated approach to customer relationship management and crisis resolution.


Pros

  • Works well within the Zoho ecosystem
  • Real-Time Monitoring and Engagement.
  • Customizable Analytics Dashboard.
  • User-Friendly Interface.

Cons

  • Other Zoho products Integration reliance.
  • Limited social listening capabilities
Zoho Social Favicon

Zoho Social

Free Forever Plan

5

Sendible

Best suited for marketing agencies and businesses
Sendible review
Sendible platform

Price

Starts at $29/mo

Free Demo

Available (Custom Plan)

Free Trial

14 Days Free Trial

Sendible is a comprehensive social media management tool tailored for agencies and businesses looking to streamline their social media operations, from scheduling and publishing to analytics and engagement. 

Its emphasis on collaboration and client management makes it particularly useful for teams managing multiple brands or accounts.

Key Features of Sendible:

Unified Dashboard: Manage multiple social media accounts and platforms from a single interface, simplifying the posting and monitoring process.

Content Calendar: Visualize your social media strategy with a comprehensive content calendar that allows for easy scheduling and rescheduling of posts.

Listening and Engagement Tools: Monitor mentions of your brand and keywords across social media platforms, enabling swift responses to potential crises.

Detailed Reporting: Generate custom reports to track performance metrics across all social channels, providing insights into the effectiveness of your social media strategy.

Why Sendible Shines:

Sendible stands out in social media crisis management with its robust listening tools and streamlined dashboard, allowing for quick detection and response to any negative mentions or emerging crises. 

The platform’s strong focus on collaboration facilitates effective teamwork during a crisis, ensuring a coordinated response across all managed accounts. 

Additionally, its detailed reporting capabilities offer valuable post-crisis analysis to refine future strategies.


Pros

  • Comprehensive Client Management
  • Robust Scheduling Tools.
  • Effective Engagement and Listening.
  • Versatile Content Solutions.

Cons

  • Learning Curve for Advanced Features.
  • Pricing for Higher-tier Plans.
  • Interface Overwhelm.
Sendible review icon

Sendible

Start 14 Day Free Trial

6

Mention

Best for monitoring brand online presence and reputation
mention  - best social media competitor analysis tool
mention  - social media competitor analysis

Pricing:

Starts at $49/mo

Free Demo

Available (Company Plan)

Free Trial

14 Day Free Trial

Mention is a real-time media monitoring tool that enables brands and agencies to track mentions of their name, products, and competitors across the web and social media.

Tailored for brands keen on managing their online presence, Mention excels at delivering insights that help in crafting informed strategies and responding to conversations promptly.

Key Features of Mention:

Real-Time Monitoring: Tracks mentions across social media platforms, blogs, forums, and news sites globally, ensuring you’re always in the know.

Competitor Analysis: Allows you to monitor your competitors’ online activity, providing valuable insights into their strategies and performance.

Alerts and Notifications: Customizable alerts notify you of new mentions, enabling quick responses to potential issues or crises.

Influencer Identification: Helps identify key influencers and opinion leaders in your sector, facilitating targeted engagement and collaboration.

Why Mention Shines:

Mention shines in social media crisis management by providing comprehensive monitoring capabilities that allow businesses to stay ahead of conversations and potential crises. 

Its real-time alerts system ensures that brands can react swiftly to negative mentions, preventing potential issues from escalating. 

Additionally, its competitor analysis and influencer identification features offer strategic advantages in managing and enhancing online reputation.


Pros

  • Real-time Monitoring.
  • Comprehensive Coverage.
  • Competitor and Sentiment analysis.
  • User-Friendly Interface.

Cons

  • Costly for Comprehensive Features.
  • Complexity in Filtering.
  • Learning Curve for In-depth Features.
  • Alert Sensitivity.
Mention - Social Listening tool

Mention

Start 14 Day Free Trial

7

Agorapulse

Best suited for businesses and agencies
Agorapulse - best social media management tool
Agorapulse - Take control of your social media

Free Plan

Available

Free Demo

Available (Custom Plan)

Free Trial

30 Days Free Trial

Agorapulse is a social media management tool designed to streamline the workflow of social media managers and teams, offering a suite of features to publish, engage, listen, and report across multiple platforms. 

Known for its user-friendly interface and comprehensive toolset, Agorapulse is particularly adept at helping brands stay organized and responsive in the fast-paced world of social media.

Key Features of Agorapulse:

Unified Social Inbox: Manages all messages, comments, and mentions in one place, ensuring no interaction is missed.

Publishing and Scheduling: Simplifies content planning with an easy-to-use calendar, allowing for posts to be scheduled across various platforms simultaneously.

Social Listening: Monitors mentions of your brand, competitors, and key industry terms, enabling proactive engagement and crisis management.

Detailed Analytics: Offers in-depth insights into your social media performance, helping to refine strategies and demonstrate ROI.

Why Agorapulse Shines:

Agorapulse stands out in social media crisis management through its robust social listening features and unified inbox, which ensure that brands can quickly detect and respond to potential issues. 

Its strength lies in its simplicity and efficiency, enabling teams of all sizes to manage their social media presence effectively without feeling overwhelmed. 

The platform’s detailed analytics also allow for thorough post-crisis analysis, providing valuable lessons for future engagement strategies.


Pros

  • Unified Inbox that Streamlines Engagement.
  • In-depth insights into social media performance
  • Effective Engagement and Social Listening.
  • efficient team workflows and Collaboration.

Cons

  • Learning Curve for Advanced Features.
  • Pricing for Higher-tier Plans.
Agorapulse icon

Agorapulse

Start 30 Day Free Trial

8

Buffer

Ideal for individual marketers and small businesses
Buffer

Free Plan

Available

Free Demo

N/A

Free Trial

14 Days Free Trial

Buffer is a widely recognized social media management platform known for its simplicity and effectiveness in scheduling posts, analyzing performance, and managing accounts across multiple social networks. 

Its intuitive design and straightforward functionality make it a favorite among small businesses, freelancers, and individuals looking to boost their social media presence without the complexity of more feature-rich tools.

Key Features of Buffer:

Efficient Scheduling: Allows for the planning and scheduling of posts across various social platforms, ensuring consistent content delivery.

Analytics: Offers insights into post performance, helping users understand what resonates with their audience.

Engagement: Provides a streamlined way to monitor and respond to comments and interactions, helping maintain active engagement with followers.

Team Collaboration: Enables team members to collaborate on content, with the ability to review and approve posts before they go live.

Why Buffer Shines:

Buffer shines in the realm of social media crisis management for its simplicity and focus on content scheduling and engagement. Its scheduling tool helps maintain a consistent presence, which is crucial during a crisis. 

Meanwhile, the engagement features ensure that you can swiftly respond to any negative feedback or inquiries, keeping the communication lines open with your audience. 

The platform’s analytics can be instrumental in evaluating the effectiveness of crisis communication strategies.


Pros

  • User-Friendly Interface
  • Efficient Content Scheduling
  • Valuable Analytics.
  • Versatile Content Creation

Cons

  • Limited Advanced Features
  • Engagement Features Could Be Expanded
  • Free Plan Limitations
Buffer Icon

Buffer

Forever Free Plan

9

HootSuite

Best for businesses of all sizes and social media professionals
Hootsuite logo - best social media management tool

Price

Starts at $149/mo

Free Demo

Available (Custom Plan)

Free Trial

30 Days Free Trial

Hootsuite is one of the most established and comprehensive social media management platforms available, offering a wide range of features to help businesses and professionals streamline their social media strategies. 

With capabilities spanning across scheduling, monitoring, analytics, and team collaboration, Hootsuite provides a robust toolkit for managing social media accounts efficiently and effectively.

Key Features of Hootsuite:

Advanced Scheduling: Enables users to plan and publish content across multiple social networks from one dashboard.

Social Listening: Monitors mentions of your brand, keywords, and competitors across social platforms, ensuring you’re always in the loop.

Detailed Analytics: Offers in-depth analysis of social media performance, helping to refine strategies and measure ROI.

Team Collaboration: Facilitates teamwork with features for task assignment, content approval, and workflow management.

Why Hootsuite Shines:

Hootsuite shines in social media crisis management due to its extensive monitoring and listening tools, which allow businesses to stay ahead of conversations and potential issues concerning their brand. 

The platform’s ability to manage all social media interactions from a single dashboard makes it incredibly efficient for responding to crises swiftly and cohesively. 

Additionally, Hootsuite’s analytics provide valuable insights for evaluating the effectiveness of crisis response strategies.


Pros

  • Offers a wide array of tools and features
  • Powerful social listening features
  • In-depth Analytics
  • Support for Team Collaboration

Cons

  • Complex Interface
  • Pricing is on the higher end
  • Learning Curve for New Users
  • Integration Overload
Hootsuite Icon on thisonlinetools

Hootsuite

30 Days Free Trial

The Rise of Social Media Crises

Social media crises have become frequent headlines, spiraling out of control at lightning speed. These crises range from simple customer complaints that go viral to full-blown PR nightmares involving major brands and figures. 

The stakes are high, as a single tweet, post, or comment can tarnish a brand’s reputation almost instantaneously.

Why Social Media Crises Are On The Rise

The simple answer? Visibility and velocity. 

Social media platforms have given consumers unprecedented visibility, allowing them to share their experiences, good or bad, with the world in seconds. Coupled with the algorithmic amplification of social networks, a minor issue can quickly become a major crisis.

The dynamics of sharing and engagement on platforms like Twitter, Facebook, and Instagram mean that content can go viral quickly. What starts as a customer’s tweet about a negative experience can escalate as others share the post, each adding their commentary and experiences, creating a snowball effect.

The rise in social media crises underscores the need for brands to monitor their online presence closely and to respond swiftly and strategically when issues arise. It’s no longer a question of if a brand will face a social media crisis, but when.

What to Look for in a Social Media Crisis Management Tool

Real-Time Monitoring

A tool that offers real-time monitoring capabilities is crucial. This means tracking what’s being said about your brand across multiple platforms as it happens, allowing you to catch a potential crisis before it spirals out of control.

Keyword and Sentiment Analysis

Not every mention requires a full-blown response, but understanding the sentiment behind the mentions is important. Tools equipped with keyword and sentiment analysis help you gauge the public mood. 

Are people feeling positive about your brand, or is there a growing wave of discontent that you need to address?

Centralized Communication

When a crisis hits, coordinating your response across platforms is vital. A tool that centralizes communication allows you to manage all social media interactions from a single dashboard, ensuring consistency in your message and efficiency in your response.

Comprehensive Analytics

A good crisis management tool will offer comprehensive analytics, giving you a detailed report on how the crisis unfolded, the effectiveness of your response, and areas for improvement.

User-Friendly Interface

Lastly, the heat of a crisis is no time to struggle with complicated software. A user-friendly interface ensures that your team can utilize the tool effectively, even under pressure.

How to Choose the Right Social Media Crisis Management Tool for Your Needs

With a variety of social media crisis management tools available, picking the one that best fits your brand’s needs might seem daunting. Here are some simple tips to help you choose wisely:

Understand Your Brand’s Unique Needs

First, assess your brand’s specific requirements. Are you a small business focusing on local audiences, or a global brand with a wide-ranging digital footprint? Understanding the scale of your social media presence and the potential risks involved will help you narrow down your options.

Match the Tool to Your Team’s Expertise

Consider the technical proficiency of your team. A tool with all the bells and whistles won’t be much help if it’s too complex to use effectively. Look for a user-friendly interface and accessible customer support.

Integration With Existing Systems

Ensure the tool integrates seamlessly with your existing social media platforms and other marketing tools. This synergy is vital for a coordinated response during a crisis.

Consider Your Budget

Budget is a crucial factor. Weigh the cost against the features offered to find a tool that delivers value without breaking the bank. Remember, the most expensive option isn’t always the best fit for your needs.

Take Advantage of Trials and Demos

Most tools offer free trials or demos. Use these opportunities to test how well they fit with your workflow and meet your expectations.

Making Your Decision

Choosing the right social media crisis management tool is about finding the balance between functionality, ease of use, and cost. 

By focusing on your brand’s specific needs and testing available options, you can select a tool that not only fits your budget but also empowers you to navigate through potential crises with confidence.

Integrating a Crisis Management Tool into Your Social Media Strategy

Integrating a crisis management tool into your social media strategy is essential for navigating through storms with agility and assurance. 

Here’s how to weave these tools into your strategy seamlessly and effectively.

Start with a Solid Foundation

Your social media strategy should have a strong foundation that includes clear objectives, target audience identification, and content guidelines. 

Integrating a crisis management tool starts with understanding how it fits into this existing framework to enhance your preparedness and response capabilities.

Choose a Tool That Aligns with Your Goals

Select a crisis management tool that complements your social media goals and objectives. Whether it’s maintaining brand reputation, ensuring customer satisfaction, or managing PR disasters, the tool should offer features like real-time monitoring, sentiment analysis, and quick response mechanisms that align with your needs.

Train Your Team

Ensure your social media and communication teams are well-versed in using the chosen tool. 

Training sessions should cover not just the technical aspects but also scenario-based drills to prepare for potential crises. Everyone should understand their role within the crisis management plan.

Develop a Crisis Communication Plan

Create a detailed crisis communication plan that includes protocols for identifying a crisis, steps for response, messaging guidelines, and escalation procedures. 

Your crisis management tool will be central to executing this plan, from initial detection to final resolution and analysis.

Regularly Monitor and Engage

Use your tool to keep a constant watch on social media channels. Monitoring isn’t just about spotting potential crises; it’s also about engaging positively with your audience. 

Regular engagement helps build a loyal community that’s more likely to support you in turbulent times.

Evaluate and Adapt

After a crisis, use the analytics and reporting features of your management tool to evaluate your response’s effectiveness. What worked well? What could be improved? 

This analysis is crucial for refining your strategy and ensuring you’re better prepared for future incidents.

Wrapping It Up

As we’ve gone through the importance of social media crisis management tools in 2024, it’s clear that the digital age brings both opportunities and challenges.

Don’t Wait for the Storm to Hit

The time to prepare is now. In the dynamic landscape of social media, crises can emerge with little warning. By selecting and integrating a social media crisis management tool today, you’re setting your brand up for success tomorrow. Navigate the digital seas with confidence, knowing that you’re equipped to handle whatever comes your way.

Now that you understand the crucial role of social media crisis management tools, it’s time for action. Assess your brand’s specific needs, consider the features that matter most to you, and choose a tool that aligns with your goals. Next step:

1. Start Your Free Trial: Many of these tools offer free trials or demos. Take advantage of these offers to explore their capabilities firsthand and find the perfect fit for your brand.

2. Train Your Crew: Invest in training for your team. Familiarity with your chosen tool will ensure you’re all prepared to handle crises efficiently.

3. Craft Your Strategy: With your tool in place, refine your social media strategy to include detailed crisis management plans. Preparation is your best defense against the unpredictable.

How We Rate Tools:

Our Tool rankings are based on the overall rating of each brand after extensive testing by our team. Additionally, we also incorporate feedback from actual users and third-party suppliers to provide a well-rounded view of the tool’s performance and reliability. The goal is to provide our audience with helpful content that aids in making informed decisions about which Online tools best suit their needs. See more Here

Frequently Asked Questions

  • What exactly is a social media crisis?

    A social media crisis can be any negative event or feedback that, when shared online, has the potential to harm a brand's reputation. This could range from a customer's bad experience going viral, to misinterpreted advertising, or even internal leaks that become public.
  • How do social media crisis management tools help?

    These tools help by monitoring social media channels for mentions of your brand, analyzing sentiments to gauge public perception, and alerting you to potential crises before they escalate. They offer features for efficient communication and response, helping you manage and mitigate any damage swiftly.
  • Can’t I just manually monitor my social media channels?

    While manual monitoring is possible, it's not efficient, especially for larger brands or during a fast-moving crisis. These tools use advanced algorithms and AI to monitor multiple channels simultaneously, detect patterns, and identify potential issues much faster than a human can.
  • Are these tools suitable for small businesses?

    Absolutely! Many tools offer scalable solutions perfect for small businesses. They can help you understand your audience better, manage your online reputation, and grow your brand safely, even with limited resources.
  • How much do social media crisis management tools cost?

    Costs vary depending on the tool's complexity, the features you need, and the size of your brand's online presence. Many offer basic packages for small businesses with the option to scale up. Free trials or demos are also commonly available to help you test the waters before committing.
  • Will these tools prevent all social media crises?

    No tool can prevent every possible crisis, but they significantly reduce the risk by catching issues early, allowing for quick response. Think of them as an early warning system that helps you prepare and respond effectively, minimizing potential damage.
  • How do I choose the best tool for my brand?

    Consider your brand's specific needs, including the size of your social media presence, the level of engagement you receive, and the resources you can dedicate to social media management. Look for tools that offer the features you need, such as real-time monitoring, sentiment analysis, and crisis alerts, and don't forget to check out reviews and take advantage of free trials.
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